Whoever created this meme obviously does not know business. From a first glance, it seems to make sense which is why people like my "Mr. Friendship Goals" Lazaro (@lazofficial) would agree with it but there's people like me who see right through it. The funny thing is that we both majored in marketing in college. He has the bachelor's and agreed with the meme. I have the associates degree and saw right through it so I did not. This meme fits a man not a woman. Let's start with the question: "Have you ever noticed that Rolls Royce and Bentley doesn't do commercials?" The answer is an obvious "yes." Vast majority of ultra-luxury brands like the ones mentioned have target markets that don't react to mass marketing campaigns and tactics. The meme's reasoning in answer to this question is completely false. All successful brands know their worth and value. Otherwise, they wouldn't be successful and profitable as they have been. Mercedes-Benz, for example, is a luxury car brand whereas Bentley is an ultra-luxury car brand. What separates the two is not how they market or value themselves. It's price. It costs less to build a Mercedes than it does a Bentley so people who would can afford to buy at a rate profitable to the brand would differ between the two. Having a commercial (aka "opting to do conventional media advertising") or not does not determine "brand self-awareness or value." Now, let me end with addressing the stupid lesson. Every successful brand advertises or "begs for customers." If they didn't, how would anyone know they exist? If Lazaro didn't have his name, job, résumé, high lifestyle, or friends, who would he be? I can answer easily but I'm not even sure he could. I can answer about myself so I find it funny that this promotes the "build it and they will come" mentality as if that ever worked in business. If I was a "fit model/slim thick, socialite, or celebutante," I could get friends immediately on sight including him. It's not my perceived "self-value and confidence" as to why. It's my "body type privilege." Life imitates money most. Advice? Don't buy this bullshit. Embody friendship and don't look to coast. "Con" is in confidence for a reason.