DROP IT LIKE IT'S HOT 🖐
Are you @copopfestival
in Köln today? If so, come and say hi to @massivetalent's
Casper who will be speaking about how MassiveTalent establishes syncs and artist collaborations. 'While the revenues from classic business models are often broken, musicians, composers, publishers and labels are increasingly discovering the economic potentials that are in sync, ie in the "synchronization" of music rights in other entertainment sectors. TV and cinema, games and advertising need music - music often becomes the central element of storytelling. But how do the right partners come together? How does a track find its way into a promising series or spot? How do sensible synergies arise? And how do fair deals look like, from which all stakeholders benefit? This will be discussed by the high-caliber panel with representatives of both sides, "Drop it like it's hot: How to sync right" on Friday, August 18th.'