Coming soon! A new line of products featuring Organic Apple Cider Vinegar (ACV). This holistic hero ingredient is famously known for its numerous healing properties and works wonders on hair. The acidity of ACV naturally lowers the pH of the hair, closing and sealing the cuticle, locking in colour and leaving hair noticeably softer. In addition, hair feels more manageable, shinier, less frizzy and overall healthier-looking.