How do you capture the limited attention of your clients through marketing when they are constantly being bombarded with advertising? How do you compete with corporations that have seemingly unlimited resources? Through world-class marketing.
World-class marketing comes from creating a unique selling proposition we call value-added marketing. You’re literally adding value to your customer’s lives. You do something. You teach them something. You give them something valuable that costs them nothing then they look to you as the expert, and want you to supply them with more information, more experience, more products.
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