If you want to begin a biz blog, but also want to write opinion pieces, you may want to have two blogs. This is a personal choice, and depends largely on what type of business you’re in. Often it’s good to keep the thread of your business consistent, however, in sharing from your essence, and sharing the truth of who you and your brand are, you can sometimes link the two (again—just look for the thread, and write from that place of a theme that makes sense for your audience). If you choose to go the route of keeping your biz and opinions separate, you may want to start a fun blog on the side—and let your opinions fly! For the business blog then, keep to topics that bring value to your biz. If you have a fashion business, for example, people may not want to read about food or technology on it.
On your opinion blog though, you are thread, so you can write whatever you want. (You may choose a different pen name, or to put a disclaimer on it—for example, this blog is my personal blog and is in no way affiliated with the views of (your company name here).” Up to you, and the sky’s the limit! For years, I had a blog with a pseudonym and that works, too. Whatever way you choose to create, it’s got to work for you. #bizblog #blogging #bloggingtips